Several common traits of Generation Z include:
- Those born between 1992 and 2011
- Two income earning parents and smaller families
- Growing up in a world that is all about connecting through technology
- Friendship are quantifiable by Facebook and they search for answers through Google
- Smarter, tech savier and great multi-taskers
- More self directed and indiviualistic
- Demand that they are taken seriously
Gen Z can have 500-2000 friends on Facebook but severely lack the interpersonal skills necessary for close friendships. They are highly individualistic, self-directe and opinionated. Interestly, Gen Z are parented by Gen X who load them with many ex-cirriculums and the introduction of gadgets at a young age conditioned them to be great mutli-taskers capable of coping with a high volume of tasks. Gen Z are revoluntionaries who dream about doing somehing to change their world. However, they do not necessarily know what something is or where to start.
It is not easy to understand this generation and it is very challenging to build bridges to connect with them in the real world.